On Birmingham's A4540 ring road, centrally located and with excellent transport links, this Premier Inn hotel offers a restaurant, bar, free parking and spacious, comfortable en suite rooms. The Premier Inn Birmingham Central East is a mile (1.6 km) from the Bull Ring Shopping Centre. The popular bars and nightlife of Birmingham's Broad Street are 1.6 miles (2.6 km) away. Aston University is within a mile, while Millennium Point and the Thinktank science museum are nearby. Aston Villa FC (Villa Park) and Birmingham City FC (St Andrews) are both less than 2 miles (3.2 km) from the hotel.

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